Meet Amanda From ALO Yoga, the Brand Everyone is Talking About


Only a few weeks away from Yoga Journal Live! in New York, we wanted to share a chat we had with a yoga brand called ALO. Marketing Manager Amanda Porter gives us an inside look to the brand, why they practice and what they do for you–the yogi’s wearing the clothes both on the mat and on the street. Part of the athleisure movement, ALO makes clothing for function and fashion that you won’t want to take off!

How ALO Got Started

“ALO Yoga was created to align with the owners’ healthy lifestyle, and to be equal parts performance and fashion so that yogis could also wear it to and from practice and beyond into everyday life,” says Amanda. On top of satisfying real yogi needs, ALO’s owners also care about their environmental impact, and strive for green-conscious yoga products.

ALO’S Mission

Speaking of green-minded, ALO stands for Air Land and Ocean to represent their environmentally conscious goals. At their location in California, you’ll find a solar-powered design studio, a paper-free warehouse and electric car charging station in the parking lot. Like the environment, workers are also treated well with a 100% no sweat shop policy. Since the beginning, ALO Yoga has been making clothing in the U.S. and internationally in a no-sweatshop, humane, sustainable way. “We treat our people the way we want to be treated,” Amanda says. “Doing things the right way has never been up for debate.”

Behind the Product

All ALO products are tested by yogis and are fit multiple times before reaching production. “That means no downward-dog peep show, no camel toe, no peek-a-boob bras. Ever,” says Amanda. They will tell you they literally sweat the small stuff so you can focus solely on your yoga practice.

Top Products

So, what are these products? A popular ALO product currently is the Airbrush Legging, a classic yoga legging with ultimate performance fabric to sculpt inner and outer thighs while lifting the booty. Zero outer seams slim the thighs and a new waistband is engineered to flatter your stomach. “It’s like wearing real-life retouching,” Amanda says. “Who doesn’t want an airbrushed version of themselves?” Next up is the patent-pending Goddess Ribbed Legging, which is both the favorite in the office and with ALO yogis. It features similar booty-lifting, thigh-sculpting qualities and extended legs to fit over your feet if you need a little extra grip or coverage in class. It’s similar to leg warmers, but built in!

What’s New?

Two new versions of the classic patent-pending Goddess Ribbed Legging are launching.

  • Mesh Goddess Legging:  ribbed leg warmer effect is replaced with forward, airy mesh legs that still tuck over the heels
  • Goddess Ribbed Legging 2: sexy, edgy, leg-lengthening leg seaming. “We seriously upped our to-and-from game,” Amanda says, “We are dying over the ballet-inspired pieces and contemporary minimalist styles that keep you cozy and looking great when you aren’t at the yoga studio.”

Inside ALO

As we mentioned, ALO employees practice what they believe and sell–and they practice right in their own office together. “You’d think it’s Game Over for the day’s productivity after a good flow and savasana, but we all get back to work with clearer, chiller heads,” Amanda says. The group yoga lets employees get to know each other in a more real, human way. Partnering up for handstands on each other’s side-by-side, sweaty mats gets them laughing with each other quickly. And ALO hosts some of the best L.A. yoga instructors to teach employees multiple times a week, so everyone gets a chance to stretch and strengthen at the on-site studio. Besides at-work yoga, Amanda says her the best part of ALO is the people. “They care about yoga, making sure our yogis look and feel great and on-trend, and the environment, and are all-around inspiring humans outside of work as well,” she says. “We’re all excited to see each other every day, which is pretty special.”

Yogi Tip for Runners

Amanda was kind enough to share a tip for us runners! Here’s her trick for tight hammies: Forward fold to really work into hamstrings. If you tighten your quad muscles, you’ll be able to draw your hips forward, creating length and a deeper hamstring stretch.

Athleisure: Athletics and Leisure Unite

Maybe you’ve heard the word Athleisure being tossed around at the gym lately. What is it? The latest term for multi-use athletic apparel, athleisure means it’s easy to meet friends after CrossFit and wear the same basic outfit, especially tights. It means paddle-boarding in the same sports bra as the run to the beach. Add in the latest colors, technical fabrics and patterns, and you have a rockin’ multi-use wardrobe.

We’re here to share what’s in this spring and how to get the best tech and fashion in your workout wardrobe, so when you hear “Athleisure Row” at your next Union Square-area row class, you’ll be in the know. Our own expert weighs in on upcoming trends you can find right here at Paragon!

Buyer Sara Williams in Candida Maria tights

Buyer Sara Williams in Candida Maria tights

For the spring and summer seasons, it’s all about sea foam mints, bright blues and teals with purple pops, says Sara Williams, Paragon’s Swim & Women’s Fitness Buyer.

Prints have been trending, but now prints and mints will be color-blocked for a bold look. “Hi-vis” colors like Nike’s Volt yellow and Maaji Swimwear’s bright pinks keep you visible during a workout and give a pop of color on the streets. We all know it’s still going to be dark for a few more weeks at 6:30 p.m. run club!

What makes the latest tights truly athleisure is not just the fun patterns and colors, but the technical fabrics and features, as well. Mesh is coming in a big way. Incorporated into paneling of tights, mesh makes for a cool look and a cooled down workout. Fabrics themselves are wicking sweat faster, drying faster, or both. Maaji Swimwear features suits for a swim and athletic clothing suitable for water.

“Swim is being incorporated into lines and silhouettes,” says Sara. “Fabrics in athletics can be used in water.”

This is just one reason 2015 spring tights are more than a running piece or yoga apparel. With their flashy looks and comfortable wear, you’ll have a hard time not wearing them for every run, yoga session or cycling class.

Speaking of cycling, those of you into SoulCycle are probably thankful for the bent-over coverage from the current high-rise tights trend. CrossFit and Kettlebell workouts aren’t going away either, and they both involve squats and bending–opportunities to show more derriere than you intend. Spring and summer shapes have molded, unique waistbands and overall fit to keep you covered while moving comfortably.

Though temps are frigid today, think and wear spring knowing your new tights and workout gear are part of the athleisure movement of 2015. Show them off at Paragon’s next Tuesday night run club and you might get featured on our newest Instagram handle!